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Field notes on positioning, storytelling, and brand for life science teams.

Conversations with founders, original research, and practical guides for reagents & tools companies building pipeline.

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Finding Your Position as a Biotech Startup: Atlas Biotech

Radian

Jul 10, 2026

Brand Design

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Welcoming Teddy Lin as VP of Life Sciences

Announcements

Joshua Reynolds of Atlas Biotech and Maxwell Murray on a Radian Podcast video call

Finding Your Position as a Biotech Startup: Atlas Biotech

Brand Design

Row of laboratory microscopes on a bench

“Accelerate your drug discovery” is killing your pipeline

Strategic Marketing

Person in a beanie seen from behind looking at a large monitor

From "helpful tool" to "essential platform": the perception shift that doubles deal size

Strategic Marketing

Two colleagues working together at a laptop in an office

The website gap that makes great science look unproven

Brand Design

Sticky notes pinned to a grey board

Why "the science speaks for itself" is the most expensive myth in biotech

Scientific Fluency

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